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Aversa, P. ORCID: 0000-0003-3175-9477, Huyghe, A.
ORCID: 0000-0001-6253-5893 & Bonadio, G. (2021).
First Impressions Stick: Market Entry Strategies and Category Priming in the Digital Domain.
Journal of Management Studies,
doi: 10.1111/joms.12712