Items where Author is "Bonadio, G."
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Aversa, P. ORCID: 0000-0003-3175-9477, Huyghe, A. ORCID: 0000-0001-6253-5893 & Bonadio, G. (2021). First Impressions Stick: Market Entry Strategies and Category Priming in the Digital Domain. Journal of Management Studies, 58(7), pp. 1721-1760. doi: 10.1111/joms.12712