Items where Author is "Brüggen, E."
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Article
Ludwig, S., de Ruyter, K., Mahr, D. , Wetzels, M., Brüggen, E. & De Ruyck, T. (2014). Take their word for it: The symbolic role of linguistic style matches in user communities. MIS Quarterly: Management Information Systems, 38(4), pp. 1201-1217. doi: 10.25300/misq/2014/38.4.12
Ludwig, S., de Ruyter, K., Friedman, M. , Brüggen, E., Wetzels, M. & Pfann, G. (2013). More than words: The influence of affective content and linguistic style matches in online reviews on conversion rates. Journal of Marketing, 77(1), pp. 87-103. doi: 10.1509/jm.11.0560