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Items where Author is "Broderick, A.J."

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Article

Feiereisen, S., Wong, V. and Broderick, A.J. (2013). Is a picture always worth a thousand words? The impact of presentation formats in consumers' early evaluations of really new products (RNPs). Journal of Product Innovation Management, 30(S1), pp. 159-173. doi: 10.1111/jpim.12069

Feiereisen, S., Wong, V. and Broderick, A.J. (2008). Analogies and mental simulations in learning for really new products: The role of visual attention. The Journal Of Product Innovation Management, 25(6), pp. 593-607. doi: 10.1111/j.1540-5885.2008.00324.x

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