Items where Author is "Caruana, A."
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West, D., Acar, O. A. 
ORCID: 0000-0003-1993-0921 & Caruana, A. (2020).
Choosing Among Alternative New Product Development Projects: The Role of Heuristics.
Psychology and Marketing, 37(11),
pp. 1511-1524.
doi: 10.1002/mar.21397