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Centola, D., Becker, J., Brackbill, D. and Baronchelli, A. ORCID: 0000-0002-0255-0829 (2018). Experimental evidence for tipping points in social convention. Science, 360(6393), pp. 1116-1119. doi: 10.1126/science.aas8827

Centola, D. and Baronchelli, A. (2015). The spontaneous emergence of conventions: An experimental study of cultural evolution. Proceedings of the National Academy of Sciences of the United States of America (PNAS), 112(7), pp. 1989-1994. doi: 10.1073/pnas.1418838112