Items where Author is "Chari, S."
Up a level
Group by: Type | No Grouping
Number of items: 1.
Chari, S., Balabanis, G., Robson, M.J. & Slater, S. (2016). Alignments and misalignments of realized marketing strategies with administrative systems: Performance implications. Industrial Marketing Management, 63(May 20), pp. 129-144. doi: 10.1016/j.indmarman.2016.11.002