Items where Author is "Chen, W‐F."
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Article
Chen, W‐F. & Liu, J. J. 
ORCID: 0000-0002-6224-0216 (2023).
When less is more: Understanding consumers' responses to minimalist appeals.
Psychology & Marketing, 40(10),
pp. 2151-2162.
doi: 10.1002/mar.21869