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Items where Author is "Chylinski, M."

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Article

Hilken, T., Heller, J., Chylinski, M., Keeling, D. I., Mahr, D. and de Ruyter, K. (2018). Making omnichannel an augmented reality: the current and future state of the art. Journal of Research in Interactive Marketing, doi: 10.1108/JRIM-01-2018-0023

Mathmann, F., Higgins, T., Chylinski, M. and de Ruyter, K. (2017). When Size Matters: Sensitivity to Missed Opportunity Size Increases with Stronger Assessment. Personality and Social Psychology Bulletin, doi: 10.1177/0146167217717244

Hilken, T., de Ruyter, K., Chylinski, M., Mahr, D. and Keeling, D. I. (2017). Augmenting the Eye of the Beholder: Exploring the Strategic Potential of Augmented Reality to Enhance Online Service Experiences. Journal of the Academy of Marketing Science, doi: 10.1007/s11747-017-0541-x

Mathmann, F., Chylinski, M., de Ruyter, K. and Higgins, T. (2017). When Plentiful Platforms Pay Off: Assessment Orientation Moderates the Effect of Assortment Size on Choice Engagement and Product Valuation. Journal of Retailing, doi: 10.1016/j.jretai.2017.02.001

Mathmann, F., Chylinski, M., Higgins, T. and de Ruyter, K. (2017). Every Step Counts: When Physical Movement Affects Perceived Value. Journal of Retailing and Consumer Services, 39, pp. 279-285. doi: 10.1016/j.jretconser.2017.08.007

This list was generated on Tue Jan 28 04:47:01 2020 UTC.