Items where Author is "Chylinski, M."
Article
Hilken, T., Heller, J., Chylinski, M. , Keeling, D. I., Mahr, D. & de Ruyter, K. (2018). Making omnichannel an augmented reality: the current and future state of the art. Journal of Research in Interactive Marketing, 12(4), pp. 509-523. doi: 10.1108/jrim-01-2018-0023
Mathmann, F., Higgins, T., Chylinski, M. & de Ruyter, K. (2017). When Size Matters: Sensitivity to Missed Opportunity Size Increases with Stronger Assessment. Personality and Social Psychology Bulletin, 43(10), pp. 1427-1439. doi: 10.1177/0146167217717244
Hilken, T., de Ruyter, K., Chylinski, M. , Mahr, D. & Keeling, D. I. (2017). Augmenting the Eye of the Beholder: Exploring the Strategic Potential of Augmented Reality to Enhance Online Service Experiences. Journal of the Academy of Marketing Science, 45(6), pp. 884-905. doi: 10.1007/s11747-017-0541-x
Mathmann, F., Chylinski, M., de Ruyter, K. & Higgins, T. (2017). When Plentiful Platforms Pay Off: Assessment Orientation Moderates the Effect of Assortment Size on Choice Engagement and Product Valuation. Journal of Retailing, 93(2), pp. 212-227. doi: 10.1016/j.jretai.2017.02.001
Mathmann, F., Chylinski, M., Higgins, T. & de Ruyter, K. (2017). Every Step Counts: When Physical Movement Affects Perceived Value. Journal of Retailing and Consumer Services, 39, pp. 279-285. doi: 10.1016/j.jretconser.2017.08.007