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Cutolo, D., Ferriani, S. ORCID: 0000-0001-9669-3486 and Cattani, G. (2020). Tell Me Your Story and I Will Tell Your Sales: A Topic Model Analysis of Narrative Style and Firm Performance on Etsy. Advances in Strategic Management, 42, pp. 103-122. doi: 10.1108/S0742-332220200000042005