Items where Author is "Dahl, D. W."
Article
Acar, O. A. ORCID: 0000-0003-1993-0921, Dahl, D. W., Fuchs, C. & Schreier, M. (2021). The Signal Value of Crowdfunded Products. Journal of Marketing Research, 58(4), pp. 644-661. doi: 10.1177/00222437211012451
Acar, O. A. ORCID: 0000-0003-1993-0921, Dahl, D. W., Fuchs, C. & Schreier, M. (2021). When Do Consumers Prefer Crowdfunded Products?. Harvard Business Review,
White, K., MacDonnell, R. & Dahl, D. W. (2011). It's the Mind-Set That Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors. Journal of Marketing Research, 48(3), pp. 472-485. doi: 10.1509/jmkr.48.3.472