Items where Author is "Edson Escalas, J."
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van Laer, T., Edson Escalas, J., Ludwig, S. & van den Hende, E. A. (2019). What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews. Journal of Consumer Research, 46(2), pp. 267-285. doi: 10.1093/jcr/ucy067