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    Items where Author is "Gastmann, J."

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    Gastmann, J. & Bastos, M. ORCID: 0000-0003-0480-1078 (2025). Strategizing with Generative AI: Productivity Gains in Social Media Marketing. Journal of Marketing Communications, pp. 1-20. doi: 10.1080/13527266.2025.2525913

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