Items where Author is "Gottschalk, S. A."
Article
Möller-Herm, J., Gottschalk, S. A. & Mafael, A. (2024). To post or not to post: How minority opinion and posting frequency impact online review posting. International Journal of Research in Marketing, doi: 10.1016/j.ijresmar.2024.08.005
Gottschalk, S. A. & Mafael, A. (2017). Cutting Through the Online Review Jungle — Investigating Selective eWOM Processing. Journal of Interactive Marketing, 37(1), pp. 89-104. doi: 10.1016/j.intmar.2016.06.001
Mafael, A., Gottschalk, S. A. & Kreis, H. (2016). Examining Biased Assimilation of Brand-related Online Reviews. Journal of Interactive Marketing, 36(1), pp. 91-106. doi: 10.1016/j.intmar.2016.06.002