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    Items where Author is "Gottschalk, S. A."

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    Article

    Gottschalk, S. A., Lorenz-Kornfeld, A., Oc, Y. ORCID: 0000-0001-5707-4551 & Eisler, N. (2026). Customer responses to smart shopping carts in supermarkets. Journal of Business Research, 215, article number 116337. doi: 10.1016/j.jbusres.2026.116337

    Möller-Herm, J., Gottschalk, S. A. & Mafael, A. (2025). To post or not to post: How minority opinion and posting frequency impact online review posting. International Journal of Research in Marketing, 42(2), pp. 235-254. doi: 10.1016/j.ijresmar.2024.08.005

    Gottschalk, S. A. & Mafael, A. (2017). Cutting Through the Online Review Jungle — Investigating Selective eWOM Processing. Journal of Interactive Marketing, 37(1), pp. 89-104. doi: 10.1016/j.intmar.2016.06.001

    Mafael, A., Gottschalk, S. A. & Kreis, H. (2016). Examining Biased Assimilation of Brand-related Online Reviews. Journal of Interactive Marketing, 36(1), pp. 91-106. doi: 10.1016/j.intmar.2016.06.002

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