City Research Online

Items where Author is "Gottschalk, S. A."

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Article

Gottschalk, S. A. & Mafael, A. (2017). Cutting Through the Online Review Jungle — Investigating Selective eWOM Processing. Journal of Interactive Marketing, 37, pp. 89-104. doi: 10.1016/j.intmar.2016.06.001

Mafael, A., Gottschalk, S. A. & Kreis, H. (2016). Examining Biased Assimilation of Brand-related Online Reviews. Journal of Interactive Marketing, 36, pp. 91-106. doi: 10.1016/j.intmar.2016.06.002

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