Items where Author is "Grewal, D."
Article
Villarroel Ordenes, F., Grewal, D., Ludwig, S. , de Ruyter, K., Mahr, D. & Wetzels, M. (2019). Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages. Journal of Consumer Research, 45(5), pp. 988-1012. doi: 10.1093/jcr/ucy032
Motyka, S., Grewal, D., Agguire, E. , Mahr, D., de Ruyter, K. & Wetzels, M. (2018). The emotional review–reward effect: how do reviews increase impulsivity?. Journal of the Academy of Marketing Science, 46(6), pp. 1032-1051. doi: 10.1007/s11747-018-0585-6
Agguirre, L., Mahr, D., de Ruyter, K. , Pelser, J., Grewal, D. & Wetzels, M. (2018). The effect of review writing on learning engagement in channel partner relationship management. Journal of Marketing, 82(2), pp. 64-84. doi: 10.1509/jm.15.0121
Ordenes, F. V., Ludwig, S., de Ruyter, K. , Grewal, D. & Wetzels, M. (2017). Unveiling What is Written in The Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media. Journal of Consumer Research, 43(6), pp. 875-894. doi: 10.1093/jcr/ucw070
Rafaelli, A., Altman, D., Gremler, D. D. , Grewal, D., Iyer, B., Parasuraman, A. & de Ruyter, K. (2017). Invited Commentaries on the Future of Frontline Research. Journal of Service Research, 20(1), pp. 91-99. doi: 10.1177/1094670516679275
Pelser, J., de Ruyter, K., Wetzels, M. , Grewal, D., Cox, D. & van Beuningen, J. (2015). B2B Channel Partner Programs: Disentangling Indebtedness from Gratitude. Journal of Retailing, 91(4), pp. 660-678. doi: 10.1016/j.jretai.2015.05.006
Aguirre, E., Mahr, D., Grewal, D. , de Ruyter, K. & Wetzels, M. (2015). Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness. Journal of Retailing, 91(1), pp. 34-49. doi: 10.1016/j.jretai.2014.09.005