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Items where Author is "Grewal, D."

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Number of items: 7.

Article

Motyka, S., Grewal, D., Agguire, E., Mahr, D., de Ruyter, K. and Wetzels, M. (2018). The emotional review–reward effect: how do reviews increase impulsivity?. Journal of the Academy of Marketing Science, doi: 10.1007/s11747-018-0585-6

Villarroel Ordenes, F., Grewal, D., Ludwig, S., de Ruyter, K., Mahr, D. and Wetzels, M. (2018). Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages. Journal of Consumer Research, doi: 10.1093/jcr/ucy032

Agguirre, L., Mahr, D., de Ruyter, K., Pelser, J., Grewal, D. and Wetzels, M. (2018). The effect of review writing on learning engagement in channel partner relationship management. Journal of Marketing, doi: 10.1509/jm.15.0121

Ordenes, F. V., Ludwig, S., de Ruyter, K., Grewal, D. and Wetzels, M. (2017). Unveiling What is Written in The Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media. Journal of Consumer Research, doi: 10.1093/jcr/ucw070

Rafaelli, A., Altman, D., Gremler, D. D., Grewal, D., Iyer, B., Parasuraman, A. and de Ruyter, K. (2017). Invited Commentaries on the Future of Frontline Research. Journal of Service Research, 20(1), pp. 91-99. doi: 10.1177/1094670516679275

Pelser, J., de Ruyter, K., Wetzels, M., Grewal, D., Cox, D. and van Beuningen, J. (2015). B2B Channel Partner Programs: Disentangling Indebtedness from Gratitude. Journal of Retailing, 91(4), pp. 660-678. doi: 10.1016/j.jretai.2015.05.006

Aguirre, E., Mahr, D., Grewal, D., de Ruyter, K. and Wetzels, M. (2015). Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness. Journal of Retailing, 91(1), pp. 34-49. doi: 10.1016/j.jretai.2014.09.005

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