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Aversa, P. ORCID: 0000-0003-3175-9477, Schreiter, K. & Guerrini, F. (2021). The birth of a business icon through cultural branding: Ferrari and the Prancing Horse, 1923 - 1947. Enterprise and Society: the international journal of business and history, pp. 1-31. doi: 10.1017/eso.2021.22