Items where Author is "Heller, J."
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Article
Hilken, T., Heller, J., Chylinski, M. , Keeling, D. I., Mahr, D. & de Ruyter, K. (2018). Making omnichannel an augmented reality: the current and future state of the art. Journal of Research in Interactive Marketing, 12(4), pp. 509-523. doi: 10.1108/jrim-01-2018-0023