Article

Hensen, N., Keeling, D. I., de Ruyter, K., Wetzels, M. and de Jong, A. (2016). Making SENS: exploring the antecedents and impact of store environmental stewardship climate. Journal of the Academy of Marketing Science, 44(4), pp. 497-515. doi: 10.1007/s11747-015-0446-5

Hensen, N., Keeling, D. I., de Ruyter, K. and Wetzels, M. (2016). Me, Myself, and Future Generations: The Role of Affinity and Effectiveness in the Creation of Consumer Environmental Stewardship (CENS). Psychology and Marketing, 33(5), pp. 389-406. doi: 10.1002/mar.20882