Items where Author is "Hilken, T."
Article
Hilken, T., Heller, J., Chylinski, M. , Keeling, D. I., Mahr, D. & de Ruyter, K. (2018). Making omnichannel an augmented reality: the current and future state of the art. Journal of Research in Interactive Marketing, 12(4), pp. 509-523. doi: 10.1108/jrim-01-2018-0023
Hilken, T., de Ruyter, K., Chylinski, M. , Mahr, D. & Keeling, D. I. (2017). Augmenting the Eye of the Beholder: Exploring the Strategic Potential of Augmented Reality to Enhance Online Service Experiences. Journal of the Academy of Marketing Science, 45(6), pp. 884-905. doi: 10.1007/s11747-017-0541-x
Kiratli, N., Rozemeijer, F., Hilken, T. , de Ruyter, K. & de Jong, A. (2016). Climate setting in sourcing teams: Developing a measurement scale for team creativity climate. Journal of Purchasing and Supply Management, 22(3), pp. 196-204. doi: 10.1016/j.pursup.2016.04.006