Items where Author is "Jackson, P. R."
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Mitchell, V-W., Bakewell, C., Jackson, P. R. & Heslin, C. (2015). How message framing affects consumer attitudes in food crises. British Food Journal, 117(8), pp. 2200-2211. doi: 10.1108/bfj-01-2015-0015
Walsh, G., Mitchell, V-W., Jackson, P. R. & Beatty, S. E. (2009). Examining the Antecedents and Consequences of Corporate Reputation: A Customer Perspective. British Journal of Management, 20(2), pp. 187-203. doi: 10.1111/j.1467-8551.2007.00557.x