Items where Author is "Karpova, A."
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Article
Balabanis, G. & Karpova, A. (2022). Cultural antecedents and consequences of luxury brand personalities. European Journal of Marketing, 56(8), pp. 2423-2454. doi: 10.1108/EJM-03-2021-0215
Thesis
Karpova, A. (2018). The personality of luxury brands: scale development and consequences. (Unpublished Doctoral thesis, City, University of London)