City Research Online

Items where Author is "Katayama, H."

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Number of items: 2.

Article

Che, X., Katayama, H. & Lee, P. (2022). Product-Harm Crises and Spillover Effects: A Case Study of the Volkswagen Diesel Emissions Scandal in eBay Used Car Auction Markets. Journal of Marketing Research, 60(2), pp. 409-424. doi: 10.1177/00222437221115616

Monograph

Che, X., Katayama, H. & Lee, P. (2020). Willingness to Pay for Brand Reputation: Lessons from the Volkswagen Diesel Emissions Scandal (20/02). London, UK: City, University of London.

This list was generated on Tue Jun 18 05:34:17 2024 UTC.