City Research Online

Items where Author is "Kreis, H."

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Article

Mafael, A., Gottschalk, S. A. & Kreis, H. (2016). Examining Biased Assimilation of Brand-related Online Reviews. Journal of Interactive Marketing, 36(1), pp. 91-106. doi: 10.1016/j.intmar.2016.06.002

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