Items where Author is "Mahr, D."
Article
Villarroel Ordenes, F., Grewal, D., Ludwig, S. , de Ruyter, K., Mahr, D. & Wetzels, M. (2019). Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages. Journal of Consumer Research, 45(5), pp. 988-1012. doi: 10.1093/jcr/ucy032
Hilken, T., Heller, J., Chylinski, M. , Keeling, D. I., Mahr, D. & de Ruyter, K. (2018). Making omnichannel an augmented reality: the current and future state of the art. Journal of Research in Interactive Marketing, 12(4), pp. 509-523. doi: 10.1108/jrim-01-2018-0023
Motyka, S., Grewal, D., Agguire, E. , Mahr, D., de Ruyter, K. & Wetzels, M. (2018). The emotional review–reward effect: how do reviews increase impulsivity?. Journal of the Academy of Marketing Science, 46(6), pp. 1032-1051. doi: 10.1007/s11747-018-0585-6
Agguirre, L., Mahr, D., de Ruyter, K. , Pelser, J., Grewal, D. & Wetzels, M. (2018). The effect of review writing on learning engagement in channel partner relationship management. Journal of Marketing, 82(2), pp. 64-84. doi: 10.1509/jm.15.0121
Hilken, T., de Ruyter, K., Chylinski, M. , Mahr, D. & Keeling, D. I. (2017). Augmenting the Eye of the Beholder: Exploring the Strategic Potential of Augmented Reality to Enhance Online Service Experiences. Journal of the Academy of Marketing Science, 45(6), pp. 884-905. doi: 10.1007/s11747-017-0541-x
Aguirre, E., Mahr, D., Grewal, D. , de Ruyter, K. & Wetzels, M. (2015). Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness. Journal of Retailing, 91(1), pp. 34-49. doi: 10.1016/j.jretai.2014.09.005
Ludwig, S., de Ruyter, K., Mahr, D. , Wetzels, M., Brüggen, E. & De Ruyck, T. (2014). Take their word for it: The symbolic role of linguistic style matches in user communities. MIS Quarterly: Management Information Systems, 38(4), pp. 1201-1217. doi: 10.25300/misq/2014/38.4.12