City Research Online

Items where Author is "Mahr, D."

Up a level
Export as [feed] RSS 2.0 [feed] RSS
Group by: Type | No Grouping
Jump to: Article
Number of items: 7.

Article

Hilken, T., Heller, J., Chylinski, M., Keeling, D. I., Mahr, D. and de Ruyter, K. (2018). Making omnichannel an augmented reality: the current and future state of the art. Journal of Research in Interactive Marketing, doi: 10.1108/JRIM-01-2018-0023

Motyka, S., Grewal, D., Agguire, E., Mahr, D., de Ruyter, K. and Wetzels, M. (2018). The emotional review–reward effect: how do reviews increase impulsivity?. Journal of the Academy of Marketing Science, doi: 10.1007/s11747-018-0585-6

Villarroel Ordenes, F., Grewal, D., Ludwig, S., de Ruyter, K., Mahr, D. and Wetzels, M. (2018). Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages. Journal of Consumer Research, doi: 10.1093/jcr/ucy032

Agguirre, L., Mahr, D., de Ruyter, K., Pelser, J., Grewal, D. and Wetzels, M. (2018). The effect of review writing on learning engagement in channel partner relationship management. Journal of Marketing, doi: 10.1509/jm.15.0121

Hilken, T., de Ruyter, K., Chylinski, M., Mahr, D. and Keeling, D. I. (2017). Augmenting the Eye of the Beholder: Exploring the Strategic Potential of Augmented Reality to Enhance Online Service Experiences. Journal of the Academy of Marketing Science, doi: 10.1007/s11747-017-0541-x

Aguirre, E., Mahr, D., Grewal, D., de Ruyter, K. and Wetzels, M. (2015). Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness. Journal of Retailing, 91(1), pp. 34-49. doi: 10.1016/j.jretai.2014.09.005

Ludwig, S., de Ruyter, K., Mahr, D., Wetzels, M., Brüggen, E. and De Ruyck, T. (2014). Take their word for it: The symbolic role of linguistic style matches in user communities. MIS Quarterly: Management Information Systems, 38(4), pp. 1201-1217.

This list was generated on Sat Aug 15 05:39:07 2020 UTC.