Items where Author is "Manchanda, P."

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Hofacker, C. F., de Ruyter, K., Lurie, N. H., Manchanda, P. and Donaldson, J. (2016). Gamification and Mobile Marketing Effectiveness. Journal of Interactive Marketing, 34, pp. 25-36. doi: 10.1016/j.intmar.2016.03.001

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