Items where Author is "Manchanda, P."
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Hofacker, C. F., de Ruyter, K., Lurie, N. H. , Manchanda, P. & Donaldson, J. (2016). Gamification and Mobile Marketing Effectiveness. Journal of Interactive Marketing, 34(1), pp. 25-36. doi: 10.1016/j.intmar.2016.03.001