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Items where Author is "Mckay, D."

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Molem, A. ORCID: 0009-0000-5184-1975, Makri, S. ORCID: 0000-0002-5817-4893 & Mckay, D. ORCID: 0000-0001-7522-1842 (2024). Keepin' it Reel: Investigating how Short Videos on TikTok and Instagram Reels Influence View Change. In: Proceedings of the 2024 ACM SIGIR Conference on Human Information Interaction and Retrieval. CHIIR '24: 2024 ACM SIGIR Conference on Human Information Interaction and Retrieval, 10-14 Mar 2024, Sheffield, UK. doi: 10.1145/3627508.3638341

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