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Items where Author is "Oc, Y."

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Oc, Y. ORCID: 0000-0001-5707-4551, Plangger, K., Sands, S. , Campbell, C. & Pitt, L. (2023). Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning. Psychology and Marketing, 40(9), pp. 1704-1719. doi: 10.1002/mar.21831

Oc, Y. ORCID: 0000-0001-5707-4551 & Toker, A. (2022). An acceptance model for sports technologies: the effects of sports motivation, sports type and context-aware characteristics. International Journal of Sports Marketing and Sponsorship, 23(4), pp. 785-803. doi: 10.1108/ijsms-03-2021-0060

Oc, Y. ORCID: 0000-0001-5707-4551 & Plangger, K. (2022). GIST do it! How motivational mechanisms help wearable users develop healthy habits. Computers in Human Behavior, 128, article number 107089. doi: 10.1016/j.chb.2021.107089

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