Items where Author is "Ordenes, F. V."
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Article
Miceli, G. N., Serafini, L., Cardamone, E. , Raimondo, M. A., Ordenes, F. V. & Scopelliti, I. 
ORCID: 0000-0001-6712-5332 (2026).
How discourse concentration and content valence drive engagement with conversational content.
International Journal of Research in Marketing,
doi: 10.1016/j.ijresmar.2026.07.005
Ordenes, F. V., Ludwig, S., de Ruyter, K. , Grewal, D. & Wetzels, M. (2017). Unveiling What is Written in The Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media. Journal of Consumer Research, 43(6), pp. 875-894. doi: 10.1093/jcr/ucw070