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Murray, J., Brokalaki, Z., Bhogal-Nair, A. , Cermin, A., Chelekis, J., Cocker, H., Eagar, T., McAlexander, B., Mitchell, N., Patrick, R., Robinson, T., Scholz, J., Thyroff, A., Zavala, M. & Zuniga, M.view all authors (2018). Toward a processual theory of transformation. Journal of Business Research, doi: 10.1016/j.jbusres.2018.12.025