Items where Author is "Patterson, P."

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Number of items: 3.

Article

Yu, T., de Ruyter, K., Patterson, P. & Chen, C-F (2018). The Formation of a Cross-Selling Initiative Climate and its Interplay with Service Climate. European Journal of Marketing, 52(7/8), pp. 1457-1484. doi: 10.1108/EJM-08-2016-0487

Piyathasanan, B., Mathies, C., Patterson, P. & de Ruyter, K. (2017). Continued Value Creation in Crowdsourcing from Creative Process Engagement. Journal of Services Marketing, doi: 10.1108/JSM-02-2017-0044

Piyathasanan, B., Mathies, C., Wetzels, M. , Patterson, P. & de Ruyter, K. (2015). A Hierarchical Model of Virtual Experience and Its Influences on the Perceived Value and Loyalty of Customers. International Journal of Electronic Commerce, 19(2), pp. 126-158. doi: 10.1080/10864415.2015.979484

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