Items where Author is "Pei, Y."
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Cao, Y., Oc, Y. 
ORCID: 0000-0001-5707-4551, Wang, F. & Pei, Y. (2025).
When we are alike: homophily in livestream commerce.
Journal of Consumer Marketing,
doi: 10.1108/jcm-03-2024-6668