Items where Author is "Pelser, J."
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Article
Agguirre, L., Mahr, D., de Ruyter, K. , Pelser, J., Grewal, D. & Wetzels, M. (2018). The effect of review writing on learning engagement in channel partner relationship management. Journal of Marketing, 82(2), pp. 64-84. doi: 10.1509/jm.15.0121
Pelser, J., de Ruyter, K., Wetzels, M. , Grewal, D., Cox, D. & van Beuningen, J. (2015). B2B Channel Partner Programs: Disentangling Indebtedness from Gratitude. Journal of Retailing, 91(4), pp. 660-678. doi: 10.1016/j.jretai.2015.05.006