Items where Author is "Pfann, G."

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Article

Ludwig, S., de Ruyter, K., Friedman, M. , Brüggen, E., Wetzels, M. & Pfann, G. (2013). More than words: The influence of affective content and linguistic style matches in online reviews on conversion rates. Journal of Marketing, 77(1), pp. 87-103. doi: 10.1509/jm.11.0560

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