Items where Author is "Pitt, L."
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Article
Oc, Y. 
ORCID: 0000-0001-5707-4551, Plangger, K., Sands, S. , Campbell, C. & Pitt, L. (2023).
Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning.
Psychology and Marketing, 40(9),
pp. 1704-1719.
doi: 10.1002/mar.21831