Items where Author is "Piyathasanan, B."
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Article
Piyathasanan, B., Mathies, C., Patterson, P. & de Ruyter, K. (2017). Continued Value Creation in Crowdsourcing from Creative Process Engagement. Journal of Services Marketing, 32(1), pp. 19-33. doi: 10.1108/jsm-02-2017-0044
Piyathasanan, B., Mathies, C., Wetzels, M. , Patterson, P. & de Ruyter, K. (2015). A Hierarchical Model of Virtual Experience and Its Influences on the Perceived Value and Loyalty of Customers. International Journal of Electronic Commerce, 19(2), pp. 126-158. doi: 10.1080/10864415.2015.979484