Items where Author is "Plangger, K."
Article
Oc, Y. 
ORCID: 0000-0001-5707-4551, Plangger, K., Sands, S. , Campbell, C. & Pitt, L. (2023).
Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning.
Psychology and Marketing, 40(9),
pp. 1704-1719.
doi: 10.1002/mar.21831
Oc, Y. ORCID: 0000-0001-5707-4551 & Plangger, K. (2022).
GIST do it! How motivational mechanisms help wearable users develop healthy habits.
Computers in Human Behavior, 128,
article number 107089.
doi: 10.1016/j.chb.2021.107089
Working Paper
Oc, Y. ORCID: 0000-0001-5707-4551, Bernritter, S., Plangger, K. & Sotgiu, F.
Touch, Swipe, and Tilt: Exploring the Impact of Mobile In-App Advertising Content on Consumer Brand Choice Intention.
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