Items where Author is "Raj, H."
Up a level
Group by: Type | No Grouping
Number of items: 2.
Article
Thurman, N., Klatt, A., Raj, H. & Taneja, H. (2023). Predicting streaming audiences for a channel’s on-demand TV shows: Discerning the influences of choice architecture, consumer agency, and content attributes. Convergence: the international journal of research into new media technologies, doi: 10.1177/13548565231174590
Working Paper
Thurman, N., Klatt, A., Raj, H. & Taneja, H. (2023). Predicting streaming audiences for a channel’s on-demand TV shows: Discerning the influences of choice architecture, consumer agency, and content attributes. SSRN.