Items where Author is "Raj, H."
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Thurman, N., Klatt, A., Raj, H. & Taneja, H. (2023). Predicting streaming audiences for a channel’s on-demand TV shows: Discerning the influences of choice architecture, consumer agency, and content attributes. Convergence: the international journal of research into new media technologies, 30(3), pp. 1254-1270. doi: 10.1177/13548565231174590