Items where Author is "Rohm, A. J."
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Article
Köhler, C. F., Rohm, A. J., de Ruyter, K. & Wetzels, M. (2011). Return on interactivity: The impact of online agents on newcomer adjustment. Journal of Marketing, 75(2), pp. 93-108. doi: 10.1509/jmkg.75.2.93