Items where Author is "Ronen, D."
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Article
Lampel, J., Ronen, D. & Banerjee, A. 
ORCID: 0000-0001-8961-7223 (2025).
Reputational risk-taking and non-conformity with category prototype in new product launches: Insights from the Scotch whisky industry.
Journal of Business Research, 199,
article number 115570.
doi: 10.1016/j.jbusres.2025.115570