Items where Author is "Siamagka, N.T."
Article
Balabanis, G. & Siamagka, N.T. (2022). A meta-analysis of consumer ethnocentrism across 57 countries. International Journal of Research in Marketing, 39(3), pp. 745-763. doi: 10.1016/j.ijresmar.2021.12.002
Balabanis, G. & Siamagka, N.T. (2017). The Behavioural Effects of Consumer Ethnocentrism: The moderating role of product category, brand and country of origin. International Marketing Review, 34(2), pp. 166-182. doi: 10.1108/imr-03-2015-0057
Siamagka, N.T. & Balabanis, G. (2015). Revisiting Consumer Ethnocentrism: Review, Reconceptualization, and Empirical Testing. Journal of International Marketing, 23(3), pp. 66-86. doi: 10.1509/jim.15.0085