Items where Author is "Sismeiro, C. S."
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Article
Mahmood, A. & Sismeiro, C. S. (2017). Will they come and will they stay? Online Social Networks and news consumption on external websites. Journal of Interactive Marketing, 37(1), pp. 117-132. doi: 10.1016/j.intmar.2016.10.003
Mahmood, A., Guo, B. & Sismeiro, C. S. (2016). Choice Overload or Time Stress: What Determines Purchase Decisions for Airline Tickets?. Advances in Consumer Research, 44, pp. 548-550.