Items where Author is "Villarroel Ordenes, F."
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Villarroel Ordenes, F., Grewal, D., Ludwig, S. , de Ruyter, K., Mahr, D. & Wetzels, M. (2019). Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages. Journal of Consumer Research, 45(5), pp. 988-1012. doi: 10.1093/jcr/ucy032