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Meagher, K. J., Wong, A. & Zauner, K. ORCID: 0000-0002-8605-5349 (2020).
A Competitive Analysis of Fail Fast: Shakeout and Uncertainty about Consumer Tastes.
Journal of Economic Behavior and Organization, 177,
pp. 589-600.
doi: 10.1016/j.jebo.2020.06.033