Abstract

The nature of digital media challenges the explanatory power of effects theories that rest on a transmission model of communication. As essentially linear conceptualizations reliant on identification and measurement of discrete message components, these twentieth-century theories are poorly suited to contemporary journalistic structures and forms. This article adds to the call for a more richly theorized concept of relationship effects suitable to an immersive, iterative, and interconnected environment of news producers and products.

Publication Type:	Article
Additional Information:	This is an Accepted Manuscript of an article published by Taylor & Francis in 'Journalism Studies' on 31 May 2016, available online: http://www.tandfonline.com/10.1080/1461670X.2016.1186498.
Publisher Keywords:	Agenda-setting theory; cultivation theory; digital media; knowledge gap hypothesis; media effects; relationships; spiral of silence theory.
Subjects:	P Language and Literature
Departments:	School of Communication & Creativity > Journalism

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