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Pushy or a Princess? Women Experts and British Broadcast News

Howell, L. & Singer, J. (2016). Pushy or a Princess? Women Experts and British Broadcast News. Journalism Practice, 11(9), pp. 1062-1078. doi: 10.1080/17512786.2016.1232173


Four times as many males as females appeared as experts on flagship television and radio news programmes in the United Kingdom as of the early 2010s. This study draws on four complementary sets of data to explore the reasons behind this disparity. The findings point to a combination of journalists’ news production processes and women’s perceptions of appropriate social norms and roles. A high proportion of woman experts surveyed lack confidence, saying they fear they will be perceived as self-promoting and “pushy” for wanting to appear on air. Broadcast journalists report women need to be persuaded and wooed, acting like “princesses” and therefore making male experts less trouble to recruit.

Publication Type: Article
Additional Information: This is an Accepted Manuscript of an article published by Taylor & Francis in Journalism Practice on 11 Oct 2016, available online:
Publisher Keywords: broadcast news, gender roles, news experts, news sources, women in news
Subjects: P Language and Literature > PN Literature (General)
Departments: School of Communication & Creativity > Journalism
Text - Accepted Version
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