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Customer empowerment in the digital age

Acar, O. A. & Puntoni, S. (2016). Customer empowerment in the digital age. Journal of Advertising Research, 56(1), pp. 4-8. doi: 10.2501/JAR-2016-007

Publication Type: Article
Additional Information: Published by World Advertising Research Center
Subjects: H Social Sciences > HD Industries. Land use. Labor
Departments: Bayes Business School > Management
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