City Research Online - Customer empowerment in the digital age

Customer empowerment in the digital age

Acar, O. A. & Puntoni, S. (2016). Customer empowerment in the digital age. Journal of Advertising Research, 56(1), pp. 4-8. doi: 10.2501/jar-2016-007

Publication Type:	Article
Additional Information:	Published by World Advertising Research Center
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Departments:	Bayes Business School > Management
SWORD Depositor:	Symplectic Administrator

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Creators:	Acar, O. A. Puntoni, S.
Status:	Published
Refereed:	Yes
Journal or Publication Title:	Journal of Advertising Research
Publisher:	WARC Limited
ISSN:	0021-8499
e-ISSN:	1740-1909
URI:	https://openaccess.city.ac.uk/id/eprint/15817
Date available in CRO:	14 Dec 2016 16:50
Date deposited:	14 December 2016
Dates:	Date Event 1 March 2016 Published