City Research Online

Organizational Identity, Culture, and Image

Ravasi, D. (2016). Organizational Identity, Culture, and Image. In: Schultz, M., Ashforth, B. E. & Ravasi, D. (Eds.), The Oxford Handbook of Organizational Identity. (pp. 65-78). Oxford: Oxford University Press. doi: 10.1093/oxfordhb/9780199689576.013.25


The concept of organizational identity is often confused with similar concepts such as organizational culture or organizational image. This confusion depends in part on the inconsistent use that scholars have made of these terms in the past. This chapter reviews the literature that has discussed how these concepts differ and how they are interrelated, and proposes an integrative framework that summarizes the most widely accepted definitions. It focuses in particular on research on dynamic interrelations between organizational identity and culture. It argues that apparently contradictory perspectives—conceiving of culture as a referent for identity vs. identity as facilitating contextual understanding for cultural norms—can be reconciled by acknowledging the dual nature of organizational identity as being constituted by social categories and organization-specific features, and the temporal dynamism that characterizes the relationship between culture and identity.

Publication Type: Book Section
Additional Information: Reproduced by permission of Oxford University Press
Publisher Keywords: organizational identity, organizational image, organizational culture
Subjects: H Social Sciences > HD Industries. Land use. Labor
Departments: Bayes Business School > Management
[thumbnail of Mini_chapter culture  image identity.pdf]
Text - Accepted Version
Download (158kB) | Preview


Add to AnyAdd to TwitterAdd to FacebookAdd to LinkedinAdd to PinterestAdd to Email


Downloads per month over past year

View more statistics

Actions (login required)

Admin Login Admin Login