City Research Online - From brand performance to consumer performativity - European trade mark law after the rise of anthropological marketing

From brand performance to consumer performativity - European trade mark law after the rise of anthropological marketing

McDonagh, L. (2017). From brand performance to consumer performativity - European trade mark law after the rise of anthropological marketing (City Law School (CLS) Research Paper No. 2017/06). London, UK: The City Law School.

Publication Type:	Monograph (Working Paper)
Subjects:	J Political Science > JX International law
Departments:	The City Law School > CLS Working Paper Series

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Creators:	McDonagh, L.
Status:	Published
Publisher:	The City Law School
URI:	https://openaccess.city.ac.uk/id/eprint/17825
Date available in CRO:	17 Jul 2017 15:40
Date deposited:	17 July 2017
Dates:	Date Event 2017 Published