From brand performance to consumer performativity - European trade mark law after the rise of anthropological marketing
McDonagh, L. (2017). From brand performance to consumer performativity - European trade mark law after the rise of anthropological marketing (City Law School (CLS) Research Paper No. 2017/06). London, UK: The City Law School.
| Publication Type: | Monograph (Working Paper) |
|---|---|
| Subjects: | J Political Science > JX International law |
| Departments: | The City Law School > CLS Working Paper Series |
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