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From brand performance to consumer performativity - European trade mark law after the rise of anthropological marketing

McDonagh, L. (2017). From brand performance to consumer performativity - European trade mark law after the rise of anthropological marketing (City Law School (CLS) Research Paper No. 2017/06). London, UK: The City Law School.

Publication Type: Monograph (Working Paper)
Subjects: J Political Science > JX International law
Departments: The City Law School > CLS Working Paper Series
Date Deposited: 17 Jul 2017 15:40
URI: https://openaccess.city.ac.uk/id/eprint/17825
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