City Research Online

From brand performance to consumer performativity - European trade mark law after the rise of anthropological marketing

McDonagh, L. (2017). From brand performance to consumer performativity - European trade mark law after the rise of anthropological marketing (City Law School (CLS) Research Paper No. 2017/06). London, UK: The City Law School.

Publication Type: Monograph (Working Paper)
Subjects: J Political Science > JX International law
Departments: The City Law School > CLS Working Paper Series
[img]
Preview
Text - Published Version
Download (686kB) | Preview

Export

Downloads

Downloads per month over past year

View more statistics

Actions (login required)

Admin Login Admin Login