City Research Online

Abstract

The research report, based on 44 interviews with professionals, focuses on in-house CR and Sustainability professionals and consultants. The aim of this study is to help these actors to have greater impact through their relationships and improve the personal, societal, and corporate value of these interactions. There is little systematic evidence about what makes a relationship between consultants and their clients successful, particularly in the field of CR and Sustainability.

The research:
• Specifies distinctiveness of the field.
• Defines success in a CR and Sustainability relationship.
• Identifies key factors that enable and threaten this success.
• Paints a picture of an ideal consultant and an ideal client.
• Uncovers a number of tensions in the field.
• Proposes greater transparency in client-consultant interactions and suggests useful techniques.
• Detects a number of trends in these professional relationships.

Findings show that the UK CR and Sustainability profession connects strongly with a common goal and has a sense of distinctiveness compared to other areas of consulting services, such as strategy or finance. This leads to specific dilemmas, to which generic solutions might not be applicable.

Publication Type:	Report
Additional Information:	Copyright ©2016 Cass Business School. All rights reserved. No part of this publication may be reproduced in any manner without the expressed written consent of the author, Szilvia Mosonyi.
Subjects:	H Social Sciences > HG Finance
Departments:	Bayes Business School > Management

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