Abstract

We identify the business model as the mechanism that explains how a firm engages with consumers to create and capture value. We look into the literatures of marketing, strategy, entrepreneurship to identify 4 important – mutually exclusive - theoretical types: dyadic product; dyadic solutions; triadic matchmaking; and triadic multi-sided. Each of these business model types implies a different set of behaviors by the consumer; different actions by the firm; and give rise to differences in value for the consumer; profit opportunities for the firm; different organizational designs and corresponding entrepreneurial pathways. Our paper draws on and extends the current literature on the demand side perspective and effectuation.

Publication Type:	Article
Additional Information:	For an abbreviated version without figures see the DOI: http://dx.doi.org/10.5465/AMBPP.2017.90
Publisher Keywords:	Business Models, Types, Value
Departments:	Bayes Business School > Management

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